Welcome to Velopassion.cc
Cycling is beautiful.
The continuous motion of the wheel and the pedals for hours and hours invoke the perpetuity of life itself.
It doesn't matter if you're an avid cyclist, a daily commuter, a weekend enthusiast or even if you never rode a bicycle— This website is yours because cycling is beautiful.
All you need to do is take a picture, upload it to instagram, flickr or twitter and add the #velopassioncc tag.
Join a massive cycling community in sharing your favourite moments, landscapes, roads, routes and trails.
Snap something, be sure to add the #velopassioncc tag and be part of the velopassion movement.
Based on Ben Trovato's facesofnyfw.com, I started velopassion.cc — The idea is that while you're taking a ride you grab a shot of a beautiful place or anything that sparks your interest. You then upload the picture to instagram (or other services) with the #velopassioncc tag. The system then identifies all the shots that have that tag and displays them along with GPS data (if available) so that you share what you found while out on your ride.
In order to develop the brand further, I contacted musette maker legend Dene Percy a.k.a. Il Soigneur to make some exclusive Velopassion.cc pieces. Original tweed makes you feel like a million dollars.
Self initiated project in 2012, project ended in 2015.