Hi there, my name is Francisco Castro Santos. I hold a degree in graphic design and I've been developing other roles as well in art direction, branding, photography, copywriting, web designing and ideas generation. Since 2019 I’ve been mainly operating in the data-driven digital marketing space.
After 10 years of sharing my time between partner companies Apliqo and Cubewise — a world leading IBM Planning Analytics consultancy as Head Global Marketing Management and Visual Communication, where I was fortunate enough to shoot an award-winning documentary — I’m currently dedicating all my attention to running Marketing at Apliqo.
My responsibilities go from managing global marketing, to user interface design, to creation of visual deliverables. Everyday is a different challenge. Diversity allows me not to be focused always on one thing and enable me to constantly improve and develop my work methodologies and creative process.
2019
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Diploma of Advanced Studies in Strategic Marketing and Communication, Université de Lausanne (5.75/6)
Digital Marketing, Hyper Island
2014
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Die Gestalten Verlag
Infographics Masterclass
with Juan Velasco
2012
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Post Graduation in Innovation and Technology, University of Edinburgh
2008
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BA (Hons) Graphic Design at First Class,
University of Wales, Newport
English: C2
Français: C1
Português: C2
Deutsch: A1
Creative Tools
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ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR
ADOBE INDESIGN
ADOBE XD
ADOBE PREMIERE
ADOBE AFTER EFFECTS
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APPLE FINAL CUT PRO
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MICROSOFT POWERPOINT
MICROSOFT EXCEL
MICROSOFT WORD
Marketing Tools
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GOOGLE ANALYTICS
MATOMO ANALYTICS
GOOGLE TAG MANAGER
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ZOHO MARKETING PLUS
SALESFORCE
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SEMRUSH
LEADFORENSICS
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GOOGLE ADS
LINKEDIN ADS
FACEBOOK ADS
TIKTOK ADS
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ZAPIER
TABULAR EMAIL
TYPEFORM
CALENDLY