• Portfolio
  • About
  • Contact

fcastrosantos.com

A selection of Francisco Castro Santos' work

  • Portfolio
  • About
  • Contact

Apliqo FP&A Blog [BRANDING + SOCIAL MEDIA]

Apliqo is a company that operates in the Corporate Performance Management space. Their pre-built solutions cater to the needs of the Office of Finance, and the Investment Office.

They also have a third product called "Apliqo UX" that is an user interface layer for IBM Planning Analytics.

Part of my content marketing tactics is a constant flow of informative, high-value blog posts to inform the FP&A Community. These blog posts are shared in multiple platforms as a way to drive traffic to the website.

For each blog post, I create a different visual. This allows me to constantly challenge myself creatively and push the boundaries of the brand.

dataconsistency.jpg
Dont-underestimate-the-amount-of-preparation-required-for-an-MA-transaction.jpg
How-FP&A-solutions-drive-value-in-M&A-transactions_noAI.jpg
Impact-and-Influence-How-to-determine-the-KPIs-that-truly-matter.jpg
Combining-an-internal-and-external-focus-for-improved-private-market-investing.jpg
Untitled-1.png
How-companies-unlock-value-in-their-Net-Working-Capital.png
Integrating-ESG-reporting-into-your-FP&A-workflows.jpg
shape-perspective.jpg
4-key-metrics-to-measure-success.jpg
4-paradigm-shifts-for-more-effective-strategic-planning_A.jpg
5-common-budgeting-challenges-and-how-to-overcome-them.jpg
5-common-mistakes-when-building-financial-models.jpg
Carbon-Emission-Budgeting---where-FP&A-solutions-can-play-a-role.jpg
forecastpostmortem.jpg
howapliqostreamlinescrossdepartmentcollab.jpg
growing-inflation-july-2022.jpg
How-FPA-Solutions-Can-Help-Organizations-Deal-With-Supply-Chain-Challenges.jpg
How-holistic-planning-enables-cross-department-collaboration.jpg
How-scenario-stress-testing-can-help-you.jpg
How-strong-FP&A-solutions-improve-data-literacy.jpg
how-to-budget-effectively-in-uncertain-times.jpg
leveraging-the-power-of-Apliqo-UX-templates.jpg
setting your system right first time.png
Sophisticated-unifying-tools-are-more-important-than-ever.jpg
The-importance-of-training-your-staff-when-pursuing-excellence-in-planning-and-analytics.jpg
Understanding-the-impact-of-rising-interest-rates-on-your-cashflow-and-your-balance-sheet.jpg
Unleash the Power of Integrated Planning.png
Unlocking-a-new-operating-model-for-finance.jpg
What-does-a-weakening-pound-mean-for-your-company.jpg
what-does-the-future-of-reporting-look-like.jpg
What-is-Santa-bringing-FP&A-enthusiasts-for-Christmas.jpg
Why-numbers-without-context-are-pointless.jpg
workforce-attrition-modelling.png
You shouldn’t need a technical background to operate an FP&A tool.png