I've shared my time between Apliqo and Cubewise from the period of 2013 to 2023. From January 2024 I've been working exclusively with Apliqo, leaving Cubewise's visual communication in António Vale da Conceição's capable hands.

Although I designed Apliqo's initial logo in 2013, we felt the need in 2017 to go through a slight redesign exercise as there were some fragilities with the previous version.

Leveraging a combination of ITC Avant Garde and Aktiv Grotesk, we ended up with a result that is sober, coherent, and most importantly, legible.

I was privileged to work with with one of my heroes, David Carroll to address the product descriptors to achieve the final step of brand consolidation.

Applications of brand guidelines were done on all dimensions of communication vehicles: Website, Powerpoint templates, corporate documents, LinkedIn page, etc.